the FLOW™

this summer i went to copenhagen with my girlfriend. during my segment "private big city walking time" i visited the "danish design center" (ddc) at HC Andersens Boulevard to see the FLOWmarked. FLOWmarked was created 2004 by mads hagstrøm (founder and FLOWdirector), as a supermarket selling consumer awareness. its an actual supermarked where you can buy the "products" off the shelf. at the moment there are about 40 or so products for sale.

theFLOW™ is a brand and template that meets the rising demand for sustainable innovation. Throughout the 20th century the pursuit for technological and economic progress has given the industrialized world great new possibilities but has also resulted in a wide range of imbalances and challenges on 3 levels:

The individual - man’s relation to oneself:
(rising stress- depression- and obesity curves, addictions, eating disorders, symptom treatments etc.)

The collective - man’s relation to society:
(over-consumption, increasing fear, xenophobia, global inequality, cultural rectification, conflicts over resources etc.)

The environmental - man’s relation to nature:
(pollution, agricultural toxics, factory farming, decreasing biodiversity, non renewable energy consumption etc.)

a collection of some of the 40 or so different products.




visit the theFLOWmarket. they even have a webshop. you know, shopping helps.

i myself bought:
a tincan of "meaningfullness"
a tincan of "collective consciousness"
a 1/1 "one minute of reflection"
a 1/4 of "unconditional love"
a pillbox of "choice makers"
a pillbox of "pause"
a pillbox of "presence"